Kairos Meridian Perspectives: insights on pharma DTP, omnichannel, go-to-market and AI in commercial strategy

WRITTEN FROM THE WORK, NOT THE SIDELINES

Perspectives

Thought leadership on the life sciences & pharma industries.

WHITE PAPERS

Telehealth call: Cover for the Kairos Meridian white paper on why direct-to-patient (DTP) programs plateau after launch

WHITE PAPER

The DTP program launched. The channel didn’t.

Why some direct-to-patient programs plateau after go-live — and the four numbers that tell you what it is costing your brand.

Download the white paper

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Omnichannel

Commercial Strategy

Direct-to-Patient (DTP)

Artificial Intelligence

DTC Advertising

Pharma leadership team around a laptop, working with an embedded fractional commercial leader

Commercial Strategy

September 27, 2026

Stop Buying Hours. Start Buying a Mandate.

Pharma commercial leadership team reviewing an omnichannel sales plan in a boardroom

Omnichannel

September 25, 2026

The 6:1 ROI Nobody Wanted to Fund

Data on a tablet: AI isn't a journey: the ROAD Trip method for closing the AI adoption gap on pharma commercial teams

Artificial Intelligence

September 22, 2026

AI Isn't a Journey. Success is a Series of Road Trips.

Speaker at a conference: Who should own a pharma direct-to-patient (DTP) program to scale it beyond launch

Direct-to-Patient (DTP)

August 30, 2026

It takes a village to launch a DTP program. It takes a group leading it to scale one.

Patient on a telehealth call: Why pharma direct-to-patient programs plateau after launch, and how to size what it costs

Direct-to-Patient (DTP)

August 15, 2026

The DTP program launched. The channel didn't.

Wall of data dashboards: The real value of direct-to-patient (DTP) for pharma: the data is the business, not the discount

Direct-to-Patient (DTP)

July 30, 2026

The Real Value of Direct To Patient (DTP) For Pharma

Executive in an office hallway: Simple is the new hard: simplicity as a strategic discipline in pharma marketing and sales

Commercial Strategy

July 15, 2026

Simple is the new hard

Team in a glass meeting room: How pharma vendors win the next pitch: lead with commercial outcomes, not AI

Artificial Intelligence

June 30, 2026

Want to Win the Next Pitch? Stop Leading With AI.

Team meeting: What if your pharma brand could no longer advertise on TV? Planning for DTC advertising change

DTC Advertising

June 15, 2026

What would you do if your brand could no longer advertise on TV?

Colleagues at a laptop: Pharma marketing's AI challenge is adoption and change management, not the technology

Artificial Intelligence

June 1, 2026

Pharma marketing has an AI challenge. It's not the AI.