<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Kairos Meridian]]></title><description><![CDATA[Kairos Meridian]]></description><link>https://www.kairosmeridian.us/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 13 Jun 2026 04:38:19 GMT</lastBuildDate><atom:link href="https://www.kairosmeridian.us/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What if pharma ads on TV stopped?]]></title><description><![CDATA[Years ago during annual brand planning, while working in pharma and leading a COE, an executive asked a question I’ve never put down: without changing the revenue goals and spend, how would this brand survive the elimination of DTC advertising?  Now this hypothetical scenario is becoming a reality for broadcast DTC.]]></description><link>https://www.kairosmeridian.us/post/what-if-pharma-ads-on-tv-stopped</link><guid isPermaLink="false">6a2c357db665e088ac28c916</guid><pubDate>Fri, 12 Jun 2026 17:05:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3a3131_7c634a73757043bc87c0b85cd5c7db1d~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aaron Uydess</dc:creator></item><item><title><![CDATA[Simple is the new hard]]></title><description><![CDATA[Here is the truth we don’t say out loud. People tie worth to complexity because complexity is easy to defend.   Simple feels exposed. Simple feels like you didn’t earn the fee or the respect.]]></description><link>https://www.kairosmeridian.us/post/simple-is-the-new-hard</link><guid isPermaLink="false">6a2b0dd544c7bef1d02af270</guid><pubDate>Fri, 12 Jun 2026 16:23:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3a3131_7248fd85bf9946bdb14dea5eee48abac~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aaron Uydess</dc:creator></item><item><title><![CDATA[Want to Win the Next Pitch? Stop Leading With AI.]]></title><description><![CDATA[The vendors who win the next pitch will be fluent in AI and quiet about it — because by now, the word itself tells a client nothing. AI is the how, not the headline.]]></description><link>https://www.kairosmeridian.us/post/want-to-win-the-next-pitch-stop-leading-with-ai</link><guid isPermaLink="false">6a2c222f44c7bef1d02deccd</guid><pubDate>Fri, 12 Jun 2026 15:29:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3a3131_7c3e8cdfbd74448886923c4a24a5de43~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aaron Uydess</dc:creator></item></channel></rss>